DEI Backlash

Target Throws Out DEI

“Target’s recent changes to its diversity and inclusion programs have also angered some longtime LGBTQ supporters.

Twin Cities Pride, an LGBTQ advocacy group that hosts Minnesota’s second largest Pride festival, said it was “deeply disappointed” in Target’s changes and dropped Target as a sponsor of this year’s Pride festival after 18 years.

Twin Cities Pride said the change would mean losing $50,000 in funding and called on supporters to help fill the funding gap. The group raised $80,000 from 1,500 people in three days. “Twin Cities Pride made the bold decision to part ways with Target as a sponsor, standing firm in our commitment to LGBTQ+ inclusion and equity,” the organization said.” [CNN.com, Nathaniel Meyersohn and Eva McKend, February 3, 2025 – Target was one of the most outspoken supporters of DEI. It’s changed its tune]

Most Support Companies that are Keeping Their DEI Programs

• Costco
• Goldman Sachs
• JP Morgan Chase
• Apple

References:

• TheConversation.com – Understanding the backlash against corporate DEI — and how to move forward